Our Story

Founded in 2020 we decided to create a watch brand that is UNIQUE. Tired of the  mass produced minimalist watches that have flooded today's market we had the idea to create something special, inspired by the beauty of the middle east calligraphy.


Our Promise

Our goal is to change the way you think about watches by offering high-quality products at a fair price.


Quality Control

We check every watch before they are shipped out to make sure everything is in top condition!

No Premium Markup

You don’t need to break the bank in the age of the modern internet. We are an online-first brand, our original, high quality and unique designs are sold at a fraction of the cost that you’d expect at retail stores.


Here for You

Our biggest asset are happy customers! Thats why our main target is to provide you the best buying experience possible! If you have questions, contact us anytime you want!